Mohit Singh
Contact

Hi, I'm Mohit. A product designer in New Delhi.

Six years in. Fintech, healthcare, ops, insurance, enterprise. I lead product design at Coforge by day and ship small AI tools on the side. Before any of that I was making motion graphics and putting Android apps on the Play Store from my laptop. The reason I keep mentioning it: most of the briefs that land on my desk now need someone who's actually built and launched a thing, not just drawn one.

Currently

Lead UX Designer, Coforge

How I got here A short version

I trained as an animator. Bachelor's in Animation & VFX from Uttarakhand Technical University, Dehradun. The craft I came out with was motion design — where you have two seconds to land an idea before the viewer moves on. That training never left.

From there I went deep on no-code: FlutterFlow for Android apps I shipped to the Play Store, WordPress for blogs, news sites, e-commerce, e-learning. Building meant I had to learn the rest of the stack the hard way — acquisition funnels, monetization, scalability, page-speed, hosting, the lot. Every launch taught me something a Figma file never could.

Since I was building the sites, the obvious next question was who's seeing them. So I learned digital marketing end-to-end: SEO, Google Ads, social, content distribution, retargeting. Awareness → traffic → conversion was the whole loop, and owning it taught me to design with business signal in mind, not just user signal.

All this time I was designing UI — I just didn't know it had a name. The transition into product design happened on my first design job, and that's where the real gap showed up. Accessibility, usability heuristics, research methods, UX principles — none of it was on my radar before, and applying it well was the fun part to figure out. What got me through was a mix of patient mentorship and the breadth I'd already collected: motion taught me hierarchy and timing, app and website building taught me constraints and edge cases, marketing taught me what success actually looks like on the other side of the screen. Each one filled a gap UX would later ask me to think about. I'm still learning, especially the human–machine interaction side, which is where most of my curiosity lives now.

Now I lead UX at Coforge for global teams across insurance, airlines, fintech, ops, and healthcare. Most of what I do is the unglamorous middle layer: making enterprise workflows behave, building design systems that survive a team change, and dragging discovery work into rooms that normally skip it.

On the side I'm building DesignVelocity — a Next.js monorepo running a few agents over a UX audit with a review layer where a human still calls the shot. That's the kind of work I want more of: AI that earns its place in the product, not slapped on as a feature.

What I do

Multidisciplinary, in a way that's actually useful.

Four areas I work in seriously enough to ship from. The mix is the part that does the actual work.

  1. 01

    Product Design

    Primary

    Discovery through ship. Research, journeys, flows, prototypes, accessibility, usability testing — the actual sequence, not the slide-deck version.

    • Figma
    • FigJam
    • Design Thinking
    • Axe-core
  2. 02

    AI Application Building

    Shipping AI products end-to-end. Multi-agent orchestration, the human-review layer, eval design, and the prompt/UI co-design that decides whether any of it lands.

    • Next.js
    • Monorepo
    • Multi-agent
    • Multiple APIs
    • Kotlin (Android)
  3. 03

    Design Systems

    Token pipelines, component libraries, variant governance, Figma → code handoff. Most of the work is governance — who gets to add a button, and how.

    • Figma Libraries
    • Tokens Studio
    • Style Dictionary
    • Storybook
  4. 04

    Motion Graphics

    Where I started. It still shapes how I think about pacing and hierarchy — product motion, micro-interactions, the occasional bit of narrative work.

    • After Effects
    • Lottie
    • Rive

How I think

Four things I keep coming back to.

Working notes, not a manifesto. Patterns I notice across every project.

  1. 01

    The middle 60% is where products earn their keep.

    Anyone can polish the happy path. I spend most of my time on the empty states, the error flows, the workflow that breaks when the user does the thing nobody planned for.

  2. 02

    If I can't tie it to a number, I haven't finished.

    Tickets down 28%. Settlement cut from 7 days to 2. Design-to-dev time down 40%. That's the language stakeholders speak, so that's the language I write in.

  3. 03

    Build the system before the third screen.

    By the time you're designing the third version of a button, you're either building a system or paying interest on every screen that comes after. I'd rather pay upfront.

  4. 04

    AI is a teammate I have to manage.

    Good prompts, bad outputs, real human review. Most AI workflows fail because nobody designed the loop — the eval, the fallback, the moment a human takes the wheel. I design that loop.

Beyond the day job What I'm into right now
  • Exploring Agentic UX patterns across Claude, Gemini, and the multi-agent orchestrators. Re-reading Christopher Alexander, mostly because nobody else seems to be.
  • Tinkering Claude Code as a daily driver. Small GitHub repos, a Plasmo extension or two, the occasional Figma plugin.
  • Building DesignVelocity — a UX audit tool on Next.js. A few agents do the first pass, a human still calls the shot.

Experience

  1. Sep 2025 — Present

    Lead UX Designer

    Coforge

    Leading UX across enterprise product engagements for global clients.

  2. Aug 2023 — Sep 2025

    Sr. Product Designer

    Standard Chartered Ventures

    End-to-end product work inside the ventures group. Fintech, payments, and internal operations surfaces.

  3. May 2022 — May 2023

    Sr. Product Designer

    Emids

    Healthcare products for US market clients. Workflow design and design system contributions.

  4. Aug 2019 — Jun 2021

    Digital Marketing Executive

    Basix Education

    Marketing, brand, and digital growth work. First exposure to building digital products end-to-end.

  5. Nov 2017 — Aug 2019

    Freelance

    Independent

    Motion graphics, digital marketing, WordPress, and early Android app building for a mix of clients.

  6. Apr 2017 — Nov 2017

    Sr. Motion Graphic Artist

    Rio Learning

    Motion design for educational content. Where the storytelling instincts started.

Who I work with And who I don't

Good fit

  • →Product companies hiring senior / lead designers
  • →IT services & consulting teams needing design leadership on engagements
  • →Founders looking for a design partner on early product or AI-native work

Not for me

  • ×Pure visual / marketing site work
  • ×Pixel-pushing without research or strategy in scope
  • ×Crypto / Web3

If it's a fit

Open to the right kind of work.

If you're shipping into messy enterprise or trying to put real AI in a real product, that's the conversation I want to be in.